Why are jeep wranglers so popular

People get Wranglers for a wide variety of different reasons. Some people enjoy the capability and design of the vehicle, as mentioned above. Others enjoy its reliability on the road and strong resale value on the third-party market. One way this is represented is with the Jeep Wave. Besides the plethora of tangible benefits associated with owning and daily driving a Jeep Wrangler, intangible perks such as the Jeep community are a really special addition to the experience. Would you like to be the first to have access to our new products or limited edition product before they release?

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November 2, Today the brand is owned by Fiat Chrysler Automobiles. A recent report from carsalesbase. Jeep sales in the first five months of more than , vehicles are outpacing sales during the first five months of —the landmark year for total units sold almost , vehicles.

What they are buying is different, but they are the only ones that can afford anything these days. But the other three groups do. In addition, while Believers may own a Jeep, because of limited resources, they are more likely to own an older model, not be in the running to buy a new car. Jeeps have a distinctive look. It is authentic. Thinkers are attracted to brands like Jeep that are safe and conservative, practical and durable and responsible.

They do all the research. The history of the brand is attractive to Thinkers. This has implications for how Jeep is presenting itself to the Thinker audience. For Thinkers, marketing that focuses on quality, reliability and longevity is called for, rather than marketing with a more lifestyle focus. These consumers are likely to have children, and will look to Jeep Grand Cherokee model to do the hauling.

The Wrangler is one of the most desirable vehicles due to the success it has had since the mid 80s. Thanks to successful marketing campaigns and an absence during the fuel crisis, the Wrangler has always had success.

Its the American icon. A hero. The Wrangler sits at a crucial point in the market where it is just expensive enough where not everyone can afford it but at the same time if you work hard, and save your money, just about anyone can have one. Everyone is constantly desperately trying to improve their social image, or pretend to be someone they wish they were. Jeep promotes an off-road, carefree lifestyle that includes a lot of fun and plenty of good times.

Effectively associating the brand with these positive qualities, Jeep has even managed to spread some of the Wrangler's success across the brand.

Even some of the cheaper, less capable SUVs have seen pretty good sales numbers in their respective market segments. For example, the Jeep Gladiator, Jeeps new pick up truck has seen plenty of hype, good reviews, and impressive sales numbers. The Gladiator is effectively able to channel that cool factor that the Wrangler brings to the table. The idea is that they want the buyer to think: "If I buy a Jeep, people will think I am cool and outdoorsy, and maybe I can look like those happy cool outdoorsy folks in that Jeep commercial!

For example, if you own a Volkswagen GTI, you may be a part of the hot hatch tuning scene, but if you own a Jeep Wrangler, you are a part of the Jeep Wrangler scene. Its an entirely different world than most aftermarket modification communities. In fact the Wrangler community is so large that the demand for aftermarket parts is high enough to justify production cost for parts belonging to Jeeps designed over 40 years ago. Its not uncommon to see aftermarket brands developing new products for the first Wranglers.

You just don't see that anywhere else.